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Description

Entrepreneurship and New Venture Management 7e provides comprehensive
coverage of all facets of entrepreneurship, including marketing, finance, HR, and
operations management. The book discusses various theoretical aspects to be
considered when starting a new business venture and offers practical examples
to show the real-life application of the theory.

This new edition has been streamlined and chapters consolidated to ensure the
book is user-friendly and accessible to students. The theory is supported with
updated examples and case studies, including South African success stories. In
particular, there is a focus on digital marketing and technology which can enable
and support small businesses.

Using an applied approach and accessible language, the book is written for
students in their second and third year of studies at universities and universities
of technology.

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